Marketing to Ethnic Consumers: An Annotated Bibliography Geng Cui

ISBN: 9780877572855

Published: July 1st 2000

123 pages


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Marketing to Ethnic Consumers: An Annotated Bibliography  by  Geng Cui

Marketing to Ethnic Consumers: An Annotated Bibliography by Geng Cui
July 1st 2000 | | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 123 pages | ISBN: 9780877572855 | 7.27 Mb

In recent years, there has been increasing interest in ethnic marketing among marketing professionals in the United States. This bibliography aims at a comprehensive overview of published scholarly works that focus on marketing to ethnic subcultures....

MoreIn recent years, there has been increasing interest in ethnic marketing among marketing professionals in the United States. This bibliography aims at a comprehensive overview of published scholarly works that focus on marketing to ethnic subcultures. The entries come from more than 300 marketing-related journals, conference proceedings, and books- they are listed alphabetically and date from 1932 to 1999.



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